Top 5 Consumer Finance Apps in Europe Q1 2022

In Q1 2022, the top 5 consumer finance apps in Europe displayed diverse trends in downloads and active users. Here’s a detailed look at their performance based on Sensor Tower data.

СберБанк Онлайн — с Салютом had a notable presence throughout the quarter. Weekly downloads started strong with approximately 293K at the end of December, gradually declining to around 218K by early March. Active users exhibited a steady increase from roughly 67.5M in early January to a peak of about 75M in late February before slightly dropping to 72.5M by the end of March.

Ziraat Mobil maintained consistent download numbers, ranging from around 144K to 181K weekly. Active user numbers saw a steady rise, beginning at approximately 10.4M in late December and reaching around 10.9M by the end of March.

Приват24 – відкритий для всіх experienced fluctuations in downloads, peaking at about 178K in the first week of January before dropping to around 69K in late February. Active user trends saw a decline from approximately 5.3M in late December to around 4.4M by the end of January, with numbers stabilizing just below 4.5M towards the end of March.

Альфа-Банк showed an upward trend in downloads, starting at around 112K in late December and peaking at approximately 232K in the third week of March. Active users increased from about 3.3M in January to roughly 3.6M by the end of March.

ВТБ Онлайн had a varied download trajectory, beginning with approximately 129K in late December, peaking at around 166K in early March, and then dramatically dropping to around 15K in late March. Active users started at approximately 10.6M in late December, fluctuating throughout the quarter, and ending at around 9.1M in late March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.